Resources · Reading the evidence
Market research
We don't start with a property. We start with the market. Every recommendation begins with population growth, housing supply, rental demand, infrastructure, affordability, employment and long-term performance before the search narrows to individual properties.
Our target markets and current opportunities are deliberately not published. They form part of the research and acquisition service we provide to clients.
01 · How we identify investment markets
A strong market is built on several layers of evidence. We bring those layers together before considering a specific property.
Population growth
Analyse population trends, migration and future population projections.
Housing supply
Assess existing stock, development pipelines, building approvals and future dwelling supply.
Rental demand
Review vacancy rates, rental growth, tenant demand and rental affordability.
Capital growth
Analyse short, medium and long-term historical price performance and the drivers behind that growth.
Infrastructure
Track major transport, health, education, employment and government infrastructure investment.
Employment and economy
Analyse local employment diversity, major industries, household income and economic resilience.
Affordability
Compare property prices against incomes, rents and surrounding markets to identify relative value.
Development activity
Assess how much new housing can realistically enter the market and whether future supply could affect performance.
02 · From Australia-wide research to one property
The process narrows progressively. Each stage removes assumptions and adds evidence while protecting the client's strategy.
Australia-wide screening
We assess markets across Australia rather than limiting clients to their home city or familiar locations.
Market fundamentals
Markets are filtered using economic, demographic, housing supply and rental indicators.
Suburb-level research
We analyse individual areas within the strongest markets to identify differences in demand, supply, pricing and future potential.
Property selection
Individual properties are assessed on comparable sales, rental evidence, land value, configuration, future demand and the investment strategy.
Due diligence
Before recommending an acquisition, we assess the property itself, the numbers and the relevant risks.
03 · The fundamentals behind a decision
No single metric determines where we invest. We look for markets where several of these are working together.
- Strong population growth
- Low or declining housing supply
- Tight rental vacancy
- Rental growth
- Infrastructure investment
- Employment growth
- Relative affordability
- Owner-occupier demand
- Limited future supply
- Strong long-term demand drivers
04 · What strong markets look like
These anonymous examples show the characteristics we look for without revealing the locations or opportunities currently being assessed.
Growth market
- Strong recent population growth
- Housing supply remains constrained
- Rental vacancy remains tight
- Significant infrastructure investment underway
- Strong owner-occupier and investor demand
Income and growth market
- Strong rental demand
- Attractive yields relative to comparable markets
- Growing population
- Limited new housing supply
- Strong rental growth
Emerging market
- Affordable relative to larger markets
- Improving infrastructure
- Expanding employment base
- Population growth increasing
- Supply remains controlled
05 · Historical performance
These figures represent historical house-price growth across a selection of markets researched and targeted by P1 Property.
Five-year and ten-year figures are cumulative historical growth. Past performance is not indicative of future performance. The markets used to calculate these averages are not identified publicly.
06 · A strong market is only the beginning
Buying in a strong market does not automatically make a property a strong investment. Once a market is selected, individual properties are analysed on:
- Comparable sales
- Rental evidence
- Land component
- Property configuration
- Street and micro-location
- Future development potential
- Supply surrounding the property
- Resale demand
- Cash flow
- Holding costs
- Investment structure
- Client borrowing capacity
- Long-term portfolio strategy
The objective is not simply to find a good property. It is to find the right property, in the right market, for the right investor.
07 · Why we don't publish target locations
Market research, sourcing relationships and current acquisition opportunities are part of the value provided to clients. For that reason we do not publicly disclose the suburbs, developments or properties we are currently targeting.
Clients receive the detailed research, supporting data and recommendations relevant to their own strategy.
08 · If you want to know where we are buying
Book a strategy conversation and we can discuss your goals, borrowing position and the type of markets and properties that may suit you. Research first. Property second.